The PGA Tour's Corales, an impetus to the brand in the dominican


Editing 2024 of the tournament will be held in April 15-21

The reflectors of the golf world will point to the Dominican Republic between 15 and 21 April when the editing 2024 of the Corales Puntacana Championship, the stop quisqueyana of the PGA Tour.

This is the sporting event that is mounted in the country that deals the most amount of money (US$3.8 million) and that it has the largest global reach, which is a plus in the promotion of tourism and the brand dominicana.

"Through the Corales Puntacana Championship, we can continue promoting the best of the Dominican Republic and Punta Cana as one of the tourist destinations of leading golf in the Caribbean," said Manuel Sajour, executive director of Marketing of Grupo Puntacana and director of the tournament in the Dominican Republic.

The edition 2023, won by the englishman Matt Wallace, took to 23,346 viewers to the four days of competition and required a logistics 1,597 co-workers. A test where they went to 120 players, including three dominicans, and that only in north America was viewed by 6.4 million viewers.

An effort, combined with the quality of the players that took part, which was compensated with the public. The tournament had 35 hours of transmission to 164 countries by chains such as Golf Channel, NBC, CBS, ESPN Now (united States), NHK (Japan), CCTV (China) Canal + (France), Sky Sport (Germany).

A digital level, were 7,800 million impressions in 27 languages, with an increase of 22% compared to the version in 2022.

 The Corales Puntacana Championship, valid for 300 points of the FedExCup, as every year will be coverage live streaming on Golf Channel. The profits of the Corals Puntacana Championship benefit the projects and initiatives of social and environmental Fundación Grupo Puntacana. The funds donated through the Sponsor Value Program of the tournament have been of support to the development of the initiatives carried out by Grupo Puntacana, to the benefit of the community. This translates to more than 150,000 people receiving medical care in their medical centers, public-private, more than 7,000 students and technical high school alumni from their schools.

In march 2023, Matt Wallace won as champion of the tournament; while, in 2022, Joel Dahmen achieved his first PGA TOUR victory at the Corales Puntacana Championship. Other previous champions include Hudson Swafford (2020), Graeme McDowell (2019) and Brice Garnett (2018). Prior to 2018, the tournament had a season of two years in the calendar of the Korn Ferry Tour, where the winners were Dominic Bozzelli in 2016 and Nate Lashley in 2017.

The members of the PGA TOUR represent the world's best players, hailing from 29 countries and territories outside of the united States (96 international members). PGA TOUR tournaments are broadcast to 216 countries and territories in 28 languages.

Source: Diario libre

Share this article